Shopify Conversion Rate Optimisation

We find exactly where visitors drop off and fix it — turning the traffic you already have into more orders, without extra ad spend.

Most stores don't have a traffic problem — they have a leaking-bucket problem. Visitors arrive, browse, add something to cart, and then quietly leave without buying, and nobody notices exactly where or why. Pouring more ad spend into a store that converts poorly just means paying more to lose the same percentage of buyers.

Conversion rate optimisation is the discipline of finding those specific leaks — a confusing checkout field, a missing trust signal, a slow product page — and fixing them one at a time, backed by data rather than guesswork.

What's Included

Every CRO Engagement Covers This

Checkout & Funnel Audits

A full walk-through of your funnel from landing page to order confirmation, flagging every point of friction along the way.

A/B Tested Layout Changes

Layout and copy changes are tested against your current version before being rolled out to all traffic.

Trust Signal Placement

Reviews, guarantees, and security badges placed exactly where hesitant buyers look for reassurance, not buried in the footer.

Upsell & AOV Optimisation

Bundles, cross-sells, and cart upsells positioned to lift average order value without feeling like a hard sell.

Our Process

How a CRO Engagement Runs

  1. Analytics & heatmap audit

    We review your existing analytics, session recordings, and heatmaps to find where visitors actually hesitate or drop off.

  2. Hypothesis & test plan

    Every proposed change is written up as a clear hypothesis — what we expect to change, and why — before it gets built.

  3. Implement & test

    Changes are shipped as an A/B test where traffic allows, or implemented directly where the fix is an obvious friction point.

  4. Measure & iterate

    Results are reviewed against the original hypothesis, and the next round of tests builds on what we just learned.

Set Expectations

What CRO Can — and Can't — Promise

CRO improves how well your existing traffic converts. It cannot manufacture demand for a product nobody wants, and it works best alongside — not instead of — a healthy source of qualified traffic.

FAQ

CRO Questions,
Answered Honestly

What store owners usually ask before starting a CRO engagement.

Get a Free CRO Audit

A redesign changes how the store looks. CRO changes how it performs — we identify specific points where visitors drop off using data, then test targeted fixes, often without touching the overall design.

Some traffic volume helps tests reach statistical confidence faster, but even lower-traffic stores benefit from fixing obvious friction points like confusing checkout steps or missing trust signals, which don't require a formal A/B test to justify.

Straightforward fixes, like simplifying checkout or adding trust badges, can show a difference within weeks. Structured A/B tests take longer to reach reliable conclusions, depending on your traffic volume.

Both, depending on your traffic and the size of the change. High-confidence, high-impact fixes are implemented directly; larger or riskier changes are A/B tested first to confirm they actually help before rolling out to everyone.

Ready to Turn Existing Traffic Into More Orders?

Send us your store — we'll flag the friction points costing you sales before you commit to anything.

Get a Free CRO Audit