Bedding Brand: 12x Return on Ad Spend

This Pakistan-based bedding brand had steady traffic and a healthy ad budget, but returns were inconsistent — some weeks profitable, others barely breaking even — and a large share of carts were abandoned before checkout ever completed.

Rather than just pushing more budget into the same campaigns, we rebuilt the store's conversion path first, then restructured the ad accounts around what was actually working. The brand now runs at a consistent 12x ROAS with cost per acquisition held between 100 and 150 PKR.

Ad spend was already bringing in visitors, so the problem was not top-of-funnel — it was what happened once someone landed on the store. Product pages did not address common bedding-specific concerns (material, sizing, wash care), shipping costs surfaced too late in checkout, and campaign structure had no clear separation between prospecting and retargeting budget.